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Amazing opening of #MFW with @matchlesslondon & @helbizofficial. Milan, 19 February 2019 - To celebrate the 120th anniversary of its foundation, Matchless London has inaugurated the Milan Fashion Week with an innovative street show: the first electric-scooter show. 50 models of the iconic British outwear and accessories brand will wear the garments of the new collection riding the electric scooters of Helbiz, in a formula that will ser the lines of men and women darting together on the streets of the city. A real dynamic street experience instead of the traditional catwalk show: the sharing philosophy promoted by Helbiz was chosen by Matchless to create an innovative event that will involve some important Fashion Week streets during the week. With this initiative, Matchless promotes a clean energy transport system, an intelligent and environmentally sustainable alternative to urban congestion. Concept that is also reflected in the collection, made up of modular garments made of green materials and designed for urban smart mobility. The Helbiz scooters used for the initiative have been customized with the Matchless brand and will remain available to citizens and tourists throughout the fashion week. To rent them just download the app available for iOS and Android (www.helbiz.com/go). The future of mobility has never been so glamorous.